Mimi Schuy

PROJECT TITLE

Optically Clean

OVERVIEW

The goal of this project was to explain SaltWorks’ proprietary “Optically Clean” technology.

PROGRAMS AND TOOLS

After Effects, Illustrator, Audition

THE APPROACH

SaltWorks Inc. wanted a short video, appropriate for both retail and wholesale customers, explaining their proprietary Optically Clean technology.

This important process distinguishes SaltWorks salt as the cleanest on the market, but also maintains the salts’ all-natural state, a crucial element to the SaltWorks’ customer base. We needed to create a video that would clearly communicate this process and its non-invasive approach to customers, but without giving away trade secrets to competition.

Through motion, we were able to create an abstract representation clearly demonstrating how it worked, but without revealing technical details or showing real equipment.

My roles in this project included story boarding, creation of assets, animation, audio recording, and audio editing.