Mimi Schuy

PROJECT TITLE

Pop In

OVERVIEW

Pop In is a fun and flexible space within a T-Mobile flagship store combining projection and sensors to make a dynamic and interactive experience for customers.

PROGRAMS AND TOOLS

After Effects, C4D, Illustrator

THE APPROACH

T-Mobile's 'Pop In' is an everchanging creative promotional space located within their Southlake flagship store. At Razorfish, we collaborated with T-Mobile to showcase the benefits of gaming at the speed of 5G. We turned the Pop In space into a speed run experience, complete with dynamic projected motion graphics that put high scores on display.

During Valentine's, 'Pop In' transformed into a space where visitors could create personalized phone cases and pop sockets for their loved ones, while in the winter holidays, T-Mobile partnered with the Salvation Army to spread goodwill. Through projected animations, we brought a sense of enchantment and joy to 'Pop In,' attracting customers and informing them about the purpose of the space.

Project at Razorfish.